Privacy Policy

Data Protection and Privacy Policy

Data protection is a sensitive matter of trust and we would like to reassure users and visitors  that your data are in good hands as far as RuKaInnovation is concerned . RuKaInnovation is committed to preserving the privacy of users of our websites. When you visit our web pages, our web servers always temporarily save for security purposes the connection data of the computer connecting to our site, a list of the web pages that you visit within our site, the date and duration of your visit and the type of browser . Additional personal information such as your name, address, telephone number or e-mail address is not collected unless you provide this data voluntarily, e.g. while completing an online contact form, as part of a enrolling a customer or agent. In the following, we explain what information our Company  collects when you visit our website and how this information is used.

To protect data  while visiting the RuKaInnovation webpage , for data protection and privacy following points would be elaborated : 

  • what data is collected when you visit the RuKaInnovation webpage;
  • the purpose of data collection ;
  • your rights and settings options, 
  • how you can object about the data being processed and 
  • how you can withdraw any consents that you have given.

“We,” “us,” or “RuKaInnovation” as used hereinafter shall mean RuKaInnovation B.V.

1.Which company is responsible for the Data protection and privacy policy ?

The controller responsible for processing your data in terms of the European General Data Protection Regulation (GDPR) when you visit the RuKaInnovation website is

RuKaInnovation B.V.
Zuidendijk 393, 

3317 NS, Dordrecht, 

The Netherlands

Therefore,. For further details about our company and contact details, please refer to our legal details.

  1. What data is collected ?

2.1 When you visit our website

You can visit the RuKaInnovation without providing information about yourself. In that case, we will collect the technical access data about  your browser to our server . Access data include the following information, in particular:

  • time and date of access
  • address of the accessed website and of the accessing website 
  • names of the requested files
  • Information of the browser used and operating system used (versions, language settings)
  • Online identification data (e.g. IP address, device identification, session IDs)
  • Error messages, where applicable 

When visiting our website, your access data will be automatically stored in our server’s log files and subsequently anonymized by abbreviating or deleting your IP address. It will then no longer be possible to draw conclusions as to your person based on the server log files.

Moreover, when you visit the RuKaInnovation we will also collect such data that you provide directly by using the functions provided. We will, for example, learn about the products that you are interested and remove the items. 

2.2 Cookies

We use cookies in the RuKaInnovation. Such cookies may be from our company or third-party cookies. A cookie is a standardized text file that is kept on your computer by your web- browser for a period of time as predefined by the respective provider.Our own RUKAINNOVATION cookies are meant to make your website visit more user-friendly and safer.

We use third-party cookies for web analyses and advertising purposes. For more detailed information please refer to sections 6 and 7 in this Data Protection and Privacy Policy. 

2.3 When you register in our webpage :

Of course, you do not have to create a personal RuKaInnovation account but can shop as a guest . However, registration with our online shop can make future shopping with us easier and provide a more customized, simpler shopping experience. For example, your address data, payment methods, and delivery service provider are pre-selected for your next order. For example, we can store the data related to your account (e.g. order data and wish lists contents as well as the products you have viewed) in our customer database and use such connected data to show you personalized product recommendations and more relevant search results that are geared towards your former shopping interests.

If you register for a RuKaInnovation account, we will provide you with direct password protected access to your master data (e.g. RuKaInnovation customer number, name, address,  telephone number, e-mail address, payment data), order data (ordered products, item numbers, standard/customized size information). Normally, any mandatory information required for registration is marked separately, e.g. with an asterisk (“*”). If we are asking for optional information, we will inform you about why we are collecting such information. For security reasons, we will also briefly store your IP address used during registration.

You can delete your account and any data stored therein at any time. To do so, please send us an informal notice (e.g. via e-mail) to or use our contact form. Please note: Deletion of your account does not automatically extend to the order processes and the personal data stored for this purpose (cf. section 9: For how long will my data be stored?).

2.4 When you place an order with us :

We will collect data about the products of your order. Order data include the following, in particular:

  • Information on the products ordered, such as standard/customized size
  • Email address
  • Invoice and delivery address
  • Payment data
  • Details on returns and complaints (e.g. reasons for return)
  • Order numbers
  • Shippers’ tracking numbers (e.g. DHL International or

2.5 When you contact us

We will collect the communication data that accrues when you contact us via a contact form on our website or via email. Depending on the channel you use, this may comprise for example your contact details (e.g. your email address or phone number) and the contents of your message. Latter telephone conversations with our customer service executives will be recorded only with your express consent (e.g. for training and quality management purposes).

We will also use the offers provided by social networks such as Facebook, Instagram, and Twitter to interact with our customers. Please note that RuKaInnovation has no influence on the social networks’ terms of service or their data processing practices. So please make sure to carefully check the personal information that you provide us with through social networks.

  1. For which purposes will the data be used by us :

3.1 Provision of the RuKaInnovation

When visiting the RuKaInnovation websites, we will process the access data, server log files, and cookies that accrue in this context to provide you with our website and the contents and functions called up by you and to ensure stability and safety for our IT systems and databases.

Legal basis:

The legal basis when using the webpage with your RuKaInnovation account is covered in Article 6 – GDPR (performance of a contract and taking of steps prior to entering into a contract).

3.2 Contract performance, in particular purchasing process

We process your data in order to perform the contracts that we have concluded with you and to render the services you have requested. The purposes are based primarily on the specific contract contents or purpose of the services you have requested. You may find further details on the purposes of processing in the respective contract documents and terms and conditions, for example in our General Terms and Conditions. Examples include:

  • Set-up and provision of your account
  • Performance of purchase contracts
  • Performance of sweepstakes and promotions
  • Non-promotional communication with you (e.g. safety information and changes related to contracts)
  • Return policy

3.3 Personalization of the RuKaInnovation

Information that we receive from you helps us to consistently improve your shopping experience and our service and to design it to be more customer-friendly and individual for you. The information transferred by you and automatically generated information (e. g. access, master, and order data) are therefore used to personalize the contents in the RuKaInnovation based on what you order or remove from order . We can thus make it easier for you, for example, to find products that are relevant for you more quickly 

Legal basis:

The legal basis when using the webpage with your RuKaInnovation account is covered in Article 6 – GDPR (performance of a contract and taking of steps prior to entering into a contract).

3.4 Customer service and communication under existing customer relationships

We will process your data as part of our customer service. This will include the following, for example:

  • Processing of your concerns and requests by our customer service team (latter)
  • Non-promotional communication with you (e.g. safety information and technical support)

3.5 Payment processing

Depending on the payment method agreed, the data necessary for payment processing (e.g. direct debit or credit card data) will be passed on to the respective payment service provider. Some of the payment service providers will collect such data on their own authority, in which case their respective privacy notices will apply. 

The transmission of your data to external payment service providers is based on Article 6 para. 1 lit. b GDPR (contract performance).

  • Our payment service provider for payment by credit card is VISA/MASTERCARD 
  • IDEAL – linked with banks in EU.

Details about STRIPE payment gateway

We don’t save the card details on our website directly. The card details are saved on the payment gateway(in our case is STRIPE) and are used in a secure method called as Tokenization. Required data(last 4 digits of card and expiry date in some case) are stored on the website so that the customers can identify their own cards.

You want to object to your credit card data being stored?

If you do not want your credit card data to be stored, you can object at any time by sending us an informal notice to the address or email address provided under section 1 above. In this case, you will have to re-enter your credit card details for each purchase.

  • Our credit card acquirer for payments by Visa and Mastercard is EVO Payments International GmbH, Elsa-Brandström-Str. 10-12, D-50668 Cologne.

3.6 Internal market research, optimization, and enhancement of our offer

We will use your access data and the data you provide (e.g. master data, order data, returns data) for internal statistical purposes and market research purposes. Prior to that we will pseudonymize or anonymize your data, for example by replacing your name and other data suitable for identification with random data.

That way we can learn, for example, which of our shop pages and products are particularly popular, which devices our customers use in general, and which regions our website is accessed from. This information helps us to continuously optimize our existing offer and to develop new functions and services.

Legal basis:

The legal basis when using the webpage with your RuKaInnovation account is covered in Article 6 – GDPR (performance of a contract and taking of steps prior to entering into a contract).

3.7 Processing for consented purposes

The overriding legal basis if you have consented to the processing of your data for specific purposes is your consent (Article 6  GDPR).

Withdrawal of consents

Article 7 para. 3 GDPR gives you the right to withdraw any consent once given at any time. This means that in future we will no longer continue data processing that was based on your consent. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.

  1. Web analysis

4.1 Google Analytics

Our website uses the web analysis function “Google Analytics” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies valid for a period of 14 months to collect your access data when visiting our website. Google combines the access data on our behalf into pseudonymous user profiles and transmits them to a Google server located in the U.S. after first anonymizing your IP address.  Therefore, we cannot determine which user profiles are associated with a specific user. This means that we can neither identify nor determine how you use our website based on the data collected by Google. Google has moreover submitted to the EU-US Privacy Shield in case that personal data is to be transmitted to the U.S. in exceptional cases. Google has thus undertaken to guarantee the European data privacy principles and the present data privacy level also during data processing in the U.S. 

Google will use the information collected through cookies on our behalf to analyze use of our website, to compile reports on the website activities, and to provide other services relating to website use and Internet use for us. You may also find further information in the Google Analytics Privacy Policy.

You can object to such web analysis by Google at any time by using one of the following options: 

  1. You can set your browser to block Google Analytics cookies.
  2. You can adjust your Google ads settings in Google.
  3. You can use an opt-out cookie by clicking here: Google Analytics Opt-out
  4. You can install the opt-out plugin provided by Google under in your Firefox, Internet Explorer, or Chrome browser (does not work for mobile devices).

The legal basis for this type of data processing is Article 6 – GDPR (weighing of interests based on our legitimate interest in analyzing general usage behavior).

4.2 Adobe Analytics

We also use the web analysis service Adobe Analytics (Omniture) provided by Adobe Systems Software Ireland Limited, Ireland, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”). For this, Adobe uses cookies valid for a period of 14 months on our behalf to collect pseudonymous access data to enable us to analyze and regularly improve use of our website based on Adobe’s reports. Your IP address is anonymized prior to any such analysis. Direct reference to a specific user is therefore excluded. Adobe has submitted to the EU-US Privacy Shield in case that personal data is to be transmitted to the U.S. in exceptional cases. 

You can object to such web analysis by Adobe at any time by clicking on the “Opt-out” buttons at

The legal basis for this type of data processing is Article 6 – GDPR (weighing of interests based on our legitimate interest in analysing general usage behaviour).

  1. Online ads

We use various partner advertising networks in connection with the RuKaInnovation in order to be able to present you with interesting ads, also on external websites. To this end, our RuKaInnovation has integrated various technologies that allow for recognition (e.g. via a cookie set during a visit to the shop that is recognized later on). However, we do not at any time pass on data to our partners that would enable them to identify you directly. Our partners are not provided with names or contact details but only with specific identifiers that facilitate reconnecting.. 

The legal basis for the data processing described is Article 6 – GDPR (weighing of interests based on our legitimate interest in an interest-based advertising of our products).

You can prevent such third-party cookies, which are used to implement the data processing described below, from being stored by setting your browser accordingly (as described in section 2.2). The following descriptions also include further options to object. Please note that we may cooperate (in cases temporarily) with partners that are not listed below.

5.1 Facebook

For marketing purposes, our websites use so-called conversion and retargeting tags (also referred to as “Facebook pixels”) of the social network Facebook, a service of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”). We use Facebook pixels to analyze general use of our websites and the efficacy of Facebook ads (“conversion”). Moreover, we also use Facebook pixels to present you with customized ads based on your interest for our products (“retargeting”). To this end, Facebook processes data collected on our websites through cookies and similar technologies.

Facebook may send the data collected in this context for analysis to a server located in the U.S. where the data is then stored. Facebook has submitted to the EU-US Privacy Shield in case that personal data is to be transmitted to the U.S. 

If you have registered with Facebook and have set the Facebook account privacy settings accordingly, Facebook may moreover link the data collected about your visit on our website to your Facebook account and use it for setting up target-oriented Facebook ads. You can view and change the privacy settings of your Facebook profile at any time.

For more detailed information, please visit Facebook’s Privacy Policy.

5.2 Google Adwords and Adwords remarketing

Our website uses the “AdWords conversion tracking” and “AdWords remarketing” services of Google. RUKAINNOVATION-defined customer actions (such as ad clicks, page views, downloads) are recorded and analyzed with “AdWords conversion tracking.” We use “AdWords remarketing” to present you with customized ads for our products on Google partner websites. Either service uses cookies and similar technologies to this end. Google may send the data collected in this context for analysis to a server located in the U.S. where the data is then stored. Google has submitted to the EU-US Privacy Shield in case that personal data is to be transmitted to the U.S.

If you have a Google account, Google may, depending on your Google account settings, link your web and app browser history to your Google account and use information from your Google account to customize ads. If you do not want this link to your Google account, you must log out of your Google account before accessing our website. 

You can opt out of processing of your personal data for customized online ads on the Google advertising network at any time by using one of the following options: 

  1. You can adjust your Google ads settings at
  2. You can install the free of charge opt-out plugin provided by Google under in your Firefox, Internet Explorer, or Chrome browser (does not work for browsers on mobile devices).

Please note that if you opt out of customized advertising, Google will only display general ads that are not selected based on your collected access data.

  1. With whom will my data be shared?

Basically, we will share your data only if:

  • you have expressly consented to this under Article 6 – GDPR,
  • sharing is necessary under Article -GDPR in order to assert, exercise, or defend legal claims, and there is no reason to assume that you have an overriding legitimate interest in your data not being shared,
  • sharing is necessary for compliance with a legal obligation in terms of Article 6 -GDPR, in particular if we are required to provide information to a public authority, or
  • sharing is permitted by law and necessary under Article 6 – GDPR in order to perform a contract with you or take steps at your request prior to entering into a contract.

Some of the data processing described herein may be performed by external service providers acting on our behalf. The service providers mentioned herein may include, in particular, computer centers storing and maintaining our website and databases, IT service providers servicing our systems as well as consulting companies.

If and insofar as we share data to our service providers, such data may be used only to perform their tasks and duties. Processing of your data by commissioned service providers will take place within the scope of order processing in terms of Article 28 GDPR. Service providers were carefully selected and commissioned by us. They are contractually bound by our instructions, have implemented adequate technical and organizational measures to protect the rights of the data subjects, and are subject to regular controls performed by us. 

If and insofar as your data is shared to a service provider located outside the European Economic Area (EEA), we will inform you separately thereof and of the specific guarantees on which the data transfer is based, if necessary. Please contact our data protection officer if you wish to receive copies of guarantees as proof of reasonable data protection (cf. section 1).

  1. For how long will my data be stored?

Unless otherwise provided herein, your data will be stored only for as long as necessary to fulfil our statutory or contractual obligations .

In all other cases your personal data will be deleted, except for such data that we must keep to comply with statutory retention periods. However, in such cases we will restrict data processing, i.e. your data will only be used to comply with statutory obligations.

If you decide to cancel or delete your account with us, all personal data stored therein will be deleted. If and insofar as your data cannot or does not have to be deleted completely for legal reasons, the data concerned will be restricted for further processing. Normally, your order and payment data and other data, if applicable, will be subject to statutory retention obligations (may go till 10 years).

  1. Your data protection rights

You may contact our data protection officer at any time to exercise your statutory data protection rights described hereinafter (cf. section 1):

You always have the right to obtain information about our processing of your personal data. When providing such information, we will explain our data processing process and provide you with an overview of your personal data we store.

If any of the data we store is incorrect or no longer current, you have the right to have such data rectified.

You can also demand that your data be erased. If erasure is not possible in exceptional cases due to other legal provisions, the data will be blocked such as to be available only for said statutory purpose.

You can also restrict the processing of your data, e.g. if you think that the data stored by us is not correct.

You have a right to data portability, i.e. we will provide you with a digital copy of the personal data you have provided, at your request.

  1. Right of withdrawal and objection

If you wish to exercise your right of withdrawal or objection below, please send us an. informal notice to the contact addresses mentioned in section 1 above.

  1. Data security

We have adequate technical measures in place to ensure data security, in particular to protect your data against risks during data transmission as well as against unauthorized access by third parties. These measures will be adjusted from time to time in line with the state of the art.